Objectives of the Division
The Communication Advocacy and Public Education key objectives are:
1. To enhance advocacy and public awareness on population issues facing the country and other counties
2. To improve knowledge and information base on population issues
3. To influence opinions or attitudes about an issue, policy or program
4. To influence behavior in relation to an issue, policy or program
Core functions

CAPE is mandated to coordinate all advocacy and information, education and communication (IEC) activities at national, regional and county levels. CAPE also undertakes high level advocacy targeting policy makers and leaders for financial and political support for the country’s population programs.
It also builds consensus through advocacy and sensitization programmes on contentious population and reproductive health issues including family planning with a view of managing our population for quality life.
In order to create and increase awareness for and ownership around the concept of small family norm, as well as mobilize the targeted audience for action, the department develops and updates appropriate IEC materials, engages strategic advocacy tools and organizes public events to sensitize the general public on critical population, reproductive and family planning issues as well as engaging members of the fourth estate in disseminating this information to various groups.